UNIFIED ANTHEM

One shared passion, million unified voices.

When the World Cup rolls around, Brazilian fans have this amazing knack for coming together, showing unity no matter if their team wins or loses. But when it's time for the national championships, things can get a bit wild. Rivalries flare up, and unfortunately, violence sometimes rears its ugly head.

To remind fans that, deep down, they all share the same crazy passion, Brahma cooked up something truly special mashing up the anthems of the top clubs from São Paulo and Rio de Janeiro. The São Paulo anthem is like a blend of the official hymns of Corinthians, Palmeiras, Santos, and São Paulo. And over in Rio de Janeiro, were mixed verses from Botafogo, Flamengo, Fluminense, and Vasco to create a whole new anthem.

It aims to celebrate the unifying force of football and bring fans closer together, no matter which club they support.

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Lyrics of the São Paulo anthem:

"Beloved Brazilian club. (São Paulo)
With traditions and countless glories
You are the pride
Of the sports enthusiasts in Brazil. (Corinthians)
You are the reason for all my laughter
For my tears and emotions. (Santos)
On the field where the battle awaits
You know well what lies ahead. (Palmeiras)
You are strong, you are great.
Among the greats, you are the first! (São Paulo)
Your past is a flag
Your present is a lesson. (Corinthians)
An impenetrable defense
An attacking line with passion
A fanbase that sings and cheers. (Palmeiras)
With dignity and fervor
No matter your fate
Whether defeated or victorious." (Santos)

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Lyrics of the Rio de Janeiro anthem:

"Let's all sing with heart (Vasco)
United and strong for sports. (Fluminense)
It's my greatest pleasure to see you shine
Whether on land or at sea
To win, to win, to win! (Flamengo)
You are the glorious one,
You cannot lose,
Lose to anyone!
Your lone star guides you! (Botafogo)
Hail to the beloved flag.
Peace, hope, and vigor.
For those who wait, always achieve. (Fluminense)
Your immense fanbase is truly happy
North-South, North-South of this Brazil." (Vasco)

CREATIVE CREDITS
Agency: Africa/DDB
CCO: Sérgio Gordilho
Creative VPs: Eco Moliterno | Rafael Pitanguy
Creative Director: Alexandre Prado
ACD: Alvin Shiguefuzi
Copywriter: Diego Ferrite
Art Director: Caio Gandolfi | Caio Batista