TRAIN TO
CARNIVAL ROW

Welcome to the express train to Carnival Row. Please stand clear of the closing doors.

The Train to Carnival Row activation during the CCXP was designed to offer visitors an immersive experience that transported them to the world of the show even before stepping onto the event.

The action featured two customized line trains transformed into First and Second class carriages inspired by the series, with performers dressed in costumes playing characters from the show according to the train they are at.

Carnival Row is a fantasy crime drama where humans coexist with mythical creatures. The series explores themes of immigration, racism, and class inequality and has gained a loyal fanbase since its release on Amazon Prime Video. 

It means that sometimes the lyrics were just a happy chant, and other times the songs invited the passengers to join them with protest rhymes ending with fairies and fauns being pursued by the police.

Extending the experience beyond the CCXP convention doors even allowed people who were unable to attend the convention to experience the world of Carnival Row and engage with the show's themes and characters for the price of a train ride.


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First class carriage interior concept
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First class carriage 3D concept
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First class carriage exterior concept
Second vs First Class carriages details
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Cool kids playing train customization
CREATIVE CREDITS
Agency: WMcCann São Paulo
CCO: André Marques
Creative Director: Alê Prado
Art Director: Alê Prado, Letícia Kohanoski

None of this would be possible without: Camila Prazeres | Tom Gil | Julia Gutnik