Ciao! Alê Prado is an ECD and Creative Director who worked at WMcCann, Africa/DDB, Wunderman, AgênciaClick, and at the extinct creative hot shop Muse-Amsterdam.
With years of experience working on digital and integrated campaigns, I specialized in creating award-winning engaging stories for brands, served as campaigns and activations that go far from the TVC (mostly non-TVC at all).
As a result, I recently turned a simple haircut into a luck charm for Clear Men during the past World Cup and also transformed a standard sponsorship activation with the Brazilian National team into a heartwarming story for Mastercard. I even helped to announce Doomsday with an original rap song and videoclipe for Amazon Prime Video. I worked to connect youngsters through their star signs with created-from-sketch new drinks inspired by the zodiac for Skol Beats.
Additionally, I had the opportunity to create and participate in some of Brazil's most famous digital campaigns that sparked the country's digital video and content era.
All of this has made my work recognized by some of the most respected national and international accolades, including Cannes Lions, One Show, Effies, The FWA, El Ojo, New York Festivals, and Clube de Criação, among others.
During my career, I had the privilege of working for clients such as Heinz, Mastercard, Amazon Prime Video, Mitsubishi, Chevrolet, Google, Coca-Cola, Budweiser, Brahma, Skol Beats, Diageo, P&G, Unilever, and Vivo Telecom.