From Dust to Glory: The story behind "AON Brazil's National Team" ID.
Videocase by Studio Black Madre
"All or Nothing" is a TV sports documentary series that showcases behind-the-scenes stories of famous sports teams such as Manchester City, Tottenham Hotspur, and Bayern Munich, among others. For the Brazilian National Team's title, we developed a conceptual and visual ID to represent the team's controversial story on its journey to victory in the 2019 Copa America at home.
With a recent World Cup elimination to Belgium and uninspiring performances in friendly matches, the 'Seleção' left everyone uneasy about what was to come. It was almost common sense that it was faded to failure. Even the younger players - living the dream of their lives - suffered of low confidence due to the recent flops. Where did they go to recover it? How did they reconnect to the football that made them get there?
The series showcases the players' roots and what they hold most true to them. In our country's football history, nothing is truer than the dusty peripheric football fields where most originated.
