BROADBAND
HORROR STORIES

Caution! If your video calls drop and your downloads start to fail, you may falling into a Broadband Horror Story.

In the eerie realm of sluggish broadband connections, an unsettling horror movie unfolds. The tale revolves around a malevolent force that plagues unsuspecting victims with a lack of stability and speed sending shivers down their spines. But the true terror lies in the curse of concurrent use. As multiple users attempt to navigate simultaneously, the connection's malevolence intensifies. The once harmonious connectivity becomes a twisted cacophony of buffering, lag, and distorted images. Each user becomes entangled in a web of infuriating delays, isolating them from the world they sought to connect with. Break free from these broadband nightmares and embark on uninterrupted online experiences with Vivo Fibra :)

You're about to talk through a video call with your son living abroad. But... does your broadband connection have the stability required to support a video call for a long time? Unexpectedly, you are living a "Broadband' Stability Horror Story."

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With the lack of stability, the video call transforms into a pixelated horror. The audio crackles with distorted pleas, and frozen screens trap victims in an abyss of uncertainty, leaving you to speak alone in a haunting silence.

You're at home with family: your daughter watching make up tutorials,  your son playing online games while your husband and mother in law are cooking a internet's recipe. But.. would your broadband connection supports so many devices connected at the same time? In an instant, you are about to live a "Broadband's Concurrent Use Horror Story."

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With all devices connected simultaneously, the recipe will become a terror, the game will be over, and the makeup tutorial will lag and buffer, trapping the unsuspected victim in a vortex of frustration and despair.

You waited all day long to watch the last episode of your beloved show. Everything is all set. Popcorn? Check. But... is your broadband connection fast enough to load the episode quickly? Suddenly, you are about to live a "Broadband's Speed Horror Story."

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With the sluggish connection speed, every click and command echoes with eerie delays, distorting the fabric of time itself. As the "play" button is hit, you get trapped into life-consuming endless loading.

CREATIVE CREDITS
Agency: Africa/DDB São Paulo
CCO: Sérgio Gordilho | CVP: Eco Moliterno
Creative Director: Alexandre Prado
Art Director: Bruno Damião | Alvin Shiguefuzi
Copywriter: André Pinheiro | Rafa Carvalho