Unscented but Visible: a deodorant campaign for the invisible stinks.
Welcome to the League of Heavy Smells.
To promote its sponsorship of the UFC, Gillette Deodorant Brazil launched the "UFSweat: The League of Heavy Smells". The campaign, all made in 3D animation, created an alternative and fictional MMA League with renegade athletes who struggle against smelly armpits. The big prize is a Gillette Deodorant, which eliminates the bad smell and brings the winner back to the UFC.
The UFSweat kicked off on the UFC 163's commercial breaks supported by activations on social media with the main Brazilian MMA channels and fighters covering the fights.
Mike Sewer's before.
Mike Sewer's after.
What a team.