Look who's back in town.
To raise awareness about the return of flu and its symptoms during winter, and promote Vicks as a safe choice, we revived the iconic clown duo Atchim & Espirro (Atchoo & Sneeze). These clowns were highly successful on Brazilian television during the 80s and even received platinum records. Through a new rap song called "The Comeback" and an engaging music video, we emphasized the flu's winter resurgence as the clowns' grand return. Rincón Sapiência penned the rap lyrics, Tejo Damasceno handled the arrangements, and Fernandinho Beat Box contributed to the song and video.
The clown's return became a trending topic in Brazil and took Vicks to the main communication vehicles in the country. Atchoo & Sneeze were invited to interviews and to sing the song on the main TV shows and even made the cover of Billboard and Rolling Stone magazines.
Such a crazy day.