Receive a dedication from your favorite player right from the field.
In 2014, Vivo, the largest mobile phone company in Brazil, sponsored the Brazilian national team but not the World Cup. Therefore, they needed to create a highly impactful activation that help actualize the company's promise: connecting people. To bring fans closer to their favorite players, for the first time ever, fans could receive personalized messages on their phones from the Brazilian players during World Cup games.
During the national team's matches, more than half a million personalized messages were sent. These messages showed players getting ready to play, encouraging the fans, and most importantly, dedicating goals with the fans' names under their jerseys. The dedications quickly spread from phones to social media, where people shared their connection with the Brazilian national team during the tournament.
Got jealous? Place your name here (and pray for a goal):
This goal was for me (sorry).