A RACEHORSE
LEGACY

"Eclipse first, the rest nowhere!"

A long time ago, a horse enchanted the world with its agility and elegance. The Eclipse revolutionized racetracks forever and inspired the creation of a lineage with a champion's DNA.

Eclipse, the legendary racehorse from the 18th century, galloped through racing history with unmatched prowess. Undefeated in all 18 races, he embodied the pinnacle of equine athleticism. He was considered the greatest racehorse of his time and the expression, "Eclipse first, the rest nowhere" entered the English vernacular as an expression of dominance. His bloodline flowed with untamed passion, passing on his superior racing abilities to future generations.

Similarly, the Mitsubishi Eclipse burst onto the automotive scene, a symbol of unrivaled performance and sleek design. Like the racehorse, it challenged conventions, pushing the boundaries of what was deemed possible. While their paths never crossed, their shared name symbolized a common spirit of excellence and a legacy that transcended generations.

CREATIVE CREDITS
Agency: Tech & Soul
CCO: Flávio Waiteman
Executive Creative Director: Alexandre Prado
Creative Directors: Ricardo Andrès | Felipe Lermen | Alexandre Prado
Copywriter: Flavio Waiteman | Rafael Reis
Art Director: Cristiano Bernardo | Carolina Levy | Victor Laars