A carnival holiday that didn't hit the streets, transformed into an interactive Reality Show.
For the first time in more than a century, Brazil's biggest popular party didn't parade on the streets across the country. With all parties canceled at the last minute, youngsters and brands (and even TV networks) were left with nothing on schedule.
As the Carnival holiday is one of the most significant moments of enjoynmet for Beats and its fans, we couldn't let it pass ignored. So, if youngsters couldn't go out to the streets, our mission was to bring the party feeling of the carnival holidays to their homes.
We transformed the carnival of the Brazilian popstar Anita plus eleven friends into an online realitv show on an isolated
island were fans could enjoy, get entertained and interact with them in real-time.
Unlike traditional shows, we hacked its passive format using instagram tools like polls, live and question boxes to allow our fans to feel part of what were going on the island.
