Neil Gaiman's prophesied Armageddon of "Good Omens" translated for Brazilians as a rap song.
Good Omens is a TV Show based on the novel of the same name written by Terry Pratchett and Neil Gaiman. The show follows the story of an angel and a demon who form an improbable alliance to prevent the end of the world.
To launch it in Brazil, extrapolating the potential nerd-geek-fanbase of Neil Gaiman's audience and even translating the spirit of the production filled with British humor to Brazilians, we partnered with Emicida, one of the greatest Brazilian rappers today.
From this unprecedented collaborative project between the artist and Amazon, the song and video for "Final dos Tempos" was born, created exclusively for the debut campaign.
The song was inspired by the show's main characters' duality and plot elements. Emicida had complete artistic freedom in producing the music, and the clip, released on YouTube, becaming part of the artist's official discography.
More than 7 million people watched and listened (+ Neil Gaiman himself) to the song on Youtube and streaming platforms.
“Music and advertising wonderfuly working together”.
“A branded content as
it must to be”.
“It's art making art”.
Add it to your favorites playlist on Spotfy:
