Mastercard brought onto the field two kids in cancer treatment as telepresence robots.

As a master sponsor of Copa America and the Brazilian national team, Mastercard was the owner of the Player's mascots activation during the competition. For the 2019 edition, the brand decided to turn it into a memorable story for two special kids.

Heytor and Keyvson were in cancer treatment and shared the same dream as every Brazilian kid: 

to step onto the field along with the national team. As they were in treatment, they couldn't leave the hospital, making it a dream impossible to come true. To make them meeting their idols and singing the national anthem, we developed and built two telepresence robots that connected them and allowed us to turn into reality the "Mastercard's Start Something Priceless" slogan.

Millions of people watched the mascots entrance live on the TV, news coverage and social networks, following the kids' excitement while having a priceless moment with their idols.

Gold Epica 2019
Gold Effie Awards Brazil 2020
Silver Effie Awards Latam 2021
Bronze Effie Awards Latam 2021
2x Bronze El Ojo 2019

Bronze AdForum PNHX 2020
People's Voice Winner Webby's 2020
Bronze New York Festival 2020
8x Shortlist New York Festival 2020
3x Gran Prix Lusófonos 2019

Bronze New York Festival 2020
9x Shortlist New York Festival 2020
Merit One Show 2020
3x Shortlist One Show 2020
FWA Of The Day, July, 7th 2020

CREATIVE CREDITS
Agency: WMcCann São Paulo, Brazil
CCO: André Marques 
Creative Director: Alexandre Prado
Copywriter: Felipe Lermen
Art Director: Francisco Oliveira
Design: Alexandre Prado | Francisco Oliveira
Strategy: Luciana Padovani, Acauã Bonifácio | Fernando Birche

This wouldn't have been possible without: Sarah Buchwitz | Manoela Borges Mauro | Tom Gil | Mariana Rissi | Vitor Odo