Youngsters are looking up, searching for something to connect with. So were we.

Beats Zodiac was a "drafted from a blank slate" new party drink inspired by the Zodiac signs and designed around 12 collectible cans and mixable flavors to connect, create bonds, and start conversations with young people. After all, everyone has a star sign. 

We explored this new universe in a multi-touch-point digital campaign based on influencers and Instagram entertainment that put our fans to enjoy their own signs and discover the other one's flavors and possibilities.

12 new collectible cans, flavors, and universe created from scratch.

12 embassadors
chosen by their birth charts.

@anitta

@uriasss

@mariagretchen

@laisoliveira

@gabilopess

@tgmartins

@thaiscarla

@euxama

@hellobielo

@simasrodrigo

@tatizaqui

@wcnobeat

We transformed Beats' social networks into flirting plataforms.

Flirting was going wild on Beats' Instagram, so to help our fans to organize their star sign's tasting, we created an exclusive deck of cards that guided combinations in three hot (and astrologically approved) variations:

Every card presented the “effects and consequences” of mixing signs whether they are perfect or polemic matches and how to achieve it mixing the Beats Zodiacs.

CREATIVE CREDITS
Agency: WMcCann São Paulo
CCO: André Marques | Kevin Zung
Creative Director: Alexandre Prado
Concept: Alexandre Prado | André Marques | Letícia Kohanoski | Luana Silva | Patrícia Kano | Rhaissa Bueno 
Campaign: Alexandre Prado | Diego Silva| | Mellina Fontoura | Rhaissa Bueno | Rafael Carvalho  
Match Zodiac: Brenda Band | Letícia Kohanoski
General design: Alexandre Prado | Diego Silva | Letícia Kohanoski
Influencer Marketing: Tassiana Coutinho | Maiara Garbin
Integrated Producer: Cayan Lobo


None of this would be possible without: Tassiana Coutinho | Michele Latessa | Felipe Birche | Renata Bokel