4 Priceless Years
Between 2018 and 2021, I had the privilege of working with Mastercard – the iconic brand of "Priceless." These were indeed priceless years, marked by valuable lessons, remarkable achievements, and meaningful contributions.
During this period, I worked on numerous proposals, concepts, ideas, campaigns, and activations alongside a group of brilliant and dedicated individuals. Thanks to these campaigns, we garnered over 25 national and international advertising and innovation awards and recognitions. Furthermore, among other achievements, we made history by surpassing VISA and achieving a new record on the main brand tracker index. We made dreams come true by enabling children to enter the field with the Brazilian national team. And during the pandemic, we helped significantly with actions that resulted in more than 5 million meals donations to those most affected.
Below, I highlight 13 projects that, in some way, added a special meaning – not only for those whom they touched but also for the incredible individuals who shared this journey with me, helping to construct a portion of this priceless story.
Sarah, Alan, Manoela, Leandro, Pedro, Dima, Tom, Mari, Lú, Cami, Acauã, Birche, André, Rafa, Dieguito, Lermen, Chico, Giulio, Pietragalla, Letícia, Brenda, Érnica, Cayan, Fabi, Nagae, Odo. None of this would be possible without you.
