Mastercard's sonic brand brought to the stands by the brazilian crowd.
Brazilian Football Club fans have fantastic songs to represent their love for their teams in the stadium. But when the Brazilian team played, that passion was practically voiceless.
Inspired by the contactless technology that enable fast and secure payments just getting your card closer to the payment terminals and the Mastercard's Sonic Brand, we created a new song, uniting fans' voices in the stands, and bringing them closer to the Brazilian National Team on the pitch.
To win over the fans and be a legitimate movement, we collabed with the most important organized supporters of the National Team - the "Movimento Verde e Amarelo" - creating the song together.
With simple, easy-to-memorize lyrics, the chant spread through the stands, stadium surroundings, and subway stations at all venues.
