What is priceless for Julio and Mari is to celebrate life (corkage fee exemption at the best restaurants). For Julinha and Thiago, it's about reaching higher heights (over 2,000 experiences worldwide). Laura, Eli, and Kin just want to enjoy their trip worry-free (24-hour Personal Assistant while traveling). Mastercard Black and Platinum cards offer benefits ranging from cashback on international travel to concierge services. All designed for you to experience more priceless moments. Now, tell us what is priceless for you.
On Instagram alone, the hashtag #priceless has been used in over 6 million mentions (#NãoTemPreço in portuguese was used more than half million times). It's become the go-to label for experiences that words simply can't describe. Imagine scrolling through those tagged posts and discovering a world of wanderlust-inducing travel, adventures, heartwarming family reunions, and game-changing milestones. The power of #priceless lies in its ability to connect us through these extraordinary slices of life.
This campaign utilizes real images of genuine people in their most unique and authentic moments to convey the message that Mastercard cards offer a range of benefits and advantages that enable individuals to transform their travel, dreams, and everyday moments into priceless experiences. It's a celebration of the human spirit, showcasing how Mastercard's offerings go beyond just financial transactions. They are the catalysts that unlock the potential for individuals to live their best lives, enabling them to embrace the priceless moments that make life truly extraordinary.