Unlocking new priceless moments.

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As Mastercard creates opportunities and offers tangible benefits to make their consumers' travel journey even more enjoyable and complete, the new campaign considers all stages of this journey and combines consumer needs with the benefits offered by the brand for each moment. The campaign, created to connect to all Latin America and Caribe countries and starred by the rock star Derrick Green from the band Sepultura, consists of pieces focused on benefits such as free access to Wi-Fi at airports in different parts of the world, VIP lounges access, cashback on card statements when making purchases abroad, priceless experiences, and corkage fee waivers at restaurants across the country.
Always accompanied by "Start living new experiences. Start something priceless," the pieces encourage consumers to use a Mastercard solution or service to take a step towards a new and exclusive experience.

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Mastercard's studies show that 74% of high-income customers prioritize experiences over material possessions, with 40% spending on dining and travel. Additionally, 76% believe making time for what truly matters is essential.

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"We offer services and solutions that allow our consumers to experience unique and unforgettable moments and dedicate their time to what they consider most meaningful in their lives," says Sarah Buchwitz, Vice President of Communication and Marketing for Mastercard Brazil and the Southern Cone. "Our new campaign aims to enhance our brand differentiation and expand our value proposition for the luxury segment," she concludes.

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