As Mastercard creates opportunities and offers tangible benefits to make their consumers' travel journey even more enjoyable and complete, the new campaign considers all stages of this journey and combines consumer needs with the benefits offered by the brand for each moment. The campaign, created to connect to all Latin America and Caribe countries and starred by the rock star Derrick Green from the band Sepultura, consists of pieces focused on benefits such as free access to Wi-Fi at airports in different parts of the world, VIP lounges access, cashback on card statements when making purchases abroad, priceless experiences, and corkage fee waivers at restaurants across the country.
Always accompanied by "Start living new experiences. Start something priceless," the pieces encourage consumers to use a Mastercard solution or service to take a step towards a new and exclusive experience.