During Rio de Janeiro's carnival, a collaboration between Mastercard and Metro Rio transformed the way people enjoy the festivities. Under the slogan "Mastercard and Metro Rio, a match that worked," the campaign encouraged revelers to forget about the hassles of traffic and parking, choosing instead to use the metro and pay their fares directly at the turnstiles with Mastercard contactless cards.
A team of influencers embarked on this carnival journey, exploring the carnival block party circuit with the ease of using the metro and making payments hassle-free with Mastercard contactless cards. To everyone's surprise, teams dressed as Mastercard cards and metro turnstiles appeared at each of the stops, joining in the celebration with influencers and revelers, sharing the fun and even distributing giveaways.