What happens in Floripa, stays in Floripa.
"Soltos em Floripa" was a popular Brazilian reality TV show that followed a group of young people who spent their summer in a beautiful beach house located in Florianopolis, a coastal city in Santa Catarina, Brazil. We were called to not only help to design the show's ID, visuals, opening titles, animations, posters and campaign but also to help to create how the show would diferentiate itself from similar party-flirting-ones trending on streaming.
The differential here is that, in addition to watching the program that puts a bunch of young people in a nice house in Floripa, Amazon Prime Video brought in a team of 'influencers' to comment on the show at moments when things happen.
'Soltos em Floripa' was tought understanding that watching a party-lifestyle reality show is only enjoyable if you have someone to comment on the craziness and antics with you.
