League of Legends is a colossal E-Sports phenomenon that captivates players worldwide with its roster of more than 150 Champions. A collection of fantastic creatures and super humans with all kinds of powers, magics, and habilities. However, among all these iconic figures, only a few wear masks, unknowingly reflecting the challenges of the real world in 2020 - the same year Mastercard Brazil made its debut in the world of E-Sports.
With this keen insight, Mastercard unveils Priceless Masks—an activation to convey the significance of mask-wearing to young players using the same codes as them. To engage them, we called upon influential cosplayers to bring the screen champions to life. These experts crafted pandemic protection weapons for iconic LoL Champions, teasing their launch through social media before the grand reveal during the Riot global event's live broadcast.